Lauren Lee
Lauren Lee is a designer and art director living in downtown Seattle
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University of Liverpool

The University of Liverpool wanted a corporate brochure that would visually represent their new rebrand featuring four themes: inspiring, challenging, spirited and ambitious. 

Working closely with the marketing department at the University and an editor, we created a 56-page report that reflects the focus and vibrancy of the institution. Each branded word represents one of the four sections of the book that relate to the University's core elements: their people (inspiring), research (challenging), the city of Liverpool (spirited) and its global connections (ambitious). 

The clean and elegant design from this publication established the new visual identity for the University.

The book is printed on uncoated paper with a foiled text cover and metallic ink throughout.